BRAND STORY

Our journey began in 1970s in Italy, when mother, Saponaro Vittoria, born in 1945, founded her design company. As part of the next generation, I have carried forward in this legacy. Driven by curiosity and a desire to explore new horizons, I chose to broaden my knowledge, and eventually, after years of traveling around Europe, I settled in Thailand, where I continued my professional and personal activities.

The history of Italian Contract Design is deeply intertwined with our family’s legacy. Founded in 2001 in Southern Italy by Sergio Valentini—a young artisan and artist who became a designer, born in 1972—ICD was born out of a passion for creativity and craftsmanship. At the age of 23, Sergio honed his skills in Milan, collaborating with prominent artists, architects, and designers. His vision led him to expand operations in 2004, establishing a production site in Hungary and working for four years with the Heineken group in the Netherlands, where he contributed to the design and construction of numerous clubs and pubs.

Italy remained the core of Sergio’s work as he settled in Milan, but in July 2022, a family visit to Phuket changed everything. Enchanted by the beauty and potential of the region, Sergio made the radical decision to relocate and establish ICD Asia, bringing with him decades of experience in design, production, and construction management.

It is rare for someone at the age of 50 to completely transform their life, but Sergio Valentini did so, driven by his continuous desire to learn. Today, he’s not only continues the family legacy but is also expanding it toward new horizons.